Retail isn’t shrinking; it’s changing. Brick & mortar retailers must rethink their role in society as not just a place to shop, but also a community hub to work, learn, and play. In a world where people spend more than 4 hours a day on their mobile phones, the new paradigm for physical stores is to reconnect us with people and our communities. The next wave of personalization is also coming. The future of retail will be seamlessly tailored interactions driven by past purchase behavior, preferences, context, and intent. While brand loyalty remains increasingly elusive, personalization is the key to delivering delight, word of mouth, and return customers.