At a time when native advertising is becoming more and more important to engage with customers to provide a better user experience, adtech startup and Orange Fab Fellow Insticator has raised $5.2 million in Series A funding led by Associated Venture Management, with participation from Mintz & Co. and The Beatson Companies.
“We have an amazing team who all work so hard. They’ve been essential to our success. We wouldn’t have made it this far without them. I’m very proud,” says Zack Dugow, CEO.
Insticator provides publishers with an interactive widget to focus on amazing content for their visitors and optimize the purchase intent to brands. Publishers can create their own fun content experiences like polls and quizzes through an interactive widget. Their 10 second implementation process is a small line of code which allows the widget to blend seamlessly with the native site. Insticator also provides access to actionable metrics about revenue and visitor engagement.
The company was founded in 2012 and is headquartered in New York. Insticator has over 12,000 premium advertisers and earns over 15 billion monthly impressions. 350 million customers engage with Insticator’s gameification widget through top publishers like Warner Bros. and Ancestry.com. On average, the widget increases ad revenue 160% and engagement by 44% on publisher’s websites.
This year, Insticator received the Red Herring Top 100 award, a prestigious accolade for promising tech startups, and was also recognized as a top publisher tool by LUMA Partners, an investment firm focused on digital media.
Insticator will use the funding to continue delivering a world-class solution for today’s publishing websites and advertisers and taking the lead over its competitors including Playbuzz and Qzzr (formerly known as Boombox).
“The Fab team has been so great to us. They were super supportive and welcoming while we were in SF. We really appreciate everything they’ve done,” Dugow says.
We are extremely proud to have worked with Zack and the rest of Insticator team during their time at Orange Fab. We strongly believe Insticator is becoming an outstanding player within the adtech market and are excited to continue supporting their success!